People of the LinkedIn Universe

If we don’t know each other, don’t send me a message with only the default connect message.

  1. Mark, it is good to see you on LinkedIn…
  2. Mark, because you are someone I trust…
  3. I’d like to connect with you on LinkedIn…

You need to tell me why we need to connect. If you want to sell me something, the bar is really hard to justify connecting. If we’ve never even been in the same zip code, state or country at the same time then I’m not sure why we should connect. You need to make a case for it.

Don’t be lazy.

You may now return to your regularly scheduled programming…




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