ROI of Social Media in the Enterprise

Interesting and brief post on the ROI of Enterprise Social Media in Fast Company.   I think these are generally true, but I still think they are hard to measure and then to establish that improvements are caused by social media use in the workplace.   I am a big fan of these tools and ideas, but establishing direct links on cause is difficult.

By the way, there is a great post defining Enterprise 2.0 which I found via twitter (can’t remember where) that I just wanted to pass along.  I’m going to pass this post along to colleagues here at work.   It does a good job at talking about some of the new tools and why they are different.   I especially like the closing comment about the tools meaning nothing unless collaborators embrace them.

I’ll be at Dreamforce for a couple of days next week.   Look me up if you are there.

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