Clay Shirky at Gartner Symposium
This past week I heard Clay Shirky speak at one the keynotes at the Gartner Symposium. Here are some of the thoughts that he shared:
- Business is changing due to social media. Social media is about everything, not just business.
- People and machines and companies are intertwined and the lines are blurring. He told funny stories of individuals being upset with a bank’s new policy and fees and starting a grassroots campaign on Facebook critical of the policy and the bank then reverting the policy back. Unhappy customers in the past could complain but now they can coordinate their campaigns and complaints.
- This is both a threat and an opportunity!
- Business needs to understand that in the past communications were between individuals and the company. Now it is between all parties simultaneously. The network and connection possibilities are huge.
- Access to information has changed in regards to amount, availability, speed and cost.
- Amateur public speech is now real and powerful.
- Individuals can network and form groups locally or around the world.
The impact on IT is huge and IT needs to recognize that social networks and media are being dragged and carried into the workplace. IT needs to figure this out proactively, as many firms are doing. He told the story of the DARPA challenge to find 10 red balloons deployed around the country and how people at MIT solved the problem by attacking it with brillant social network thinking.
The idea of cognitive surplus being harnessed to solve problems was terrific. He told funny stories about blog policies at companies the amount of time spent on wikipedia vs tv and a funny story about a reusable camera sold by a drug store. Good stuff.
He closed by saying the companies can likely find out more about the drinking habits of their employees than their work habits.
Lots to consider. I’ve not read his book yet, but will soon.
October 24, 2011 - Posted by Mark Brewer | social media | analytics, book, change, Clay Shirky, Cognitive Surplus: Creativity and Generosity in a Connected Age, collaboration, communications, enterprise 2.0, Gartner Symposium, GartnerGroup, search, social media, Social network, strategy
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My name is Mark Brewer and I am the CIO for a high tech company. I’ve been the CIO for here for almost 16 years. Prior to that, I was an Engineering Manager at another firm.
I’ve been doing a blog inside the company on all things IT for five years and I’ve written somewhere between 1-4 times per week. I write about all things IT from technology, to lessons learned, problems, ideas and solutions as well as values. I’ll write a lot about collaboration ideas. I’ve decided to start this blog on the outside to start a conversation with others in the IT business.
I need to be clear that I’m not writing on the behalf of my employer. Views and opinions expressed here are my own.
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Observer, Thinker, Reader and on an Adventure
15+ years as the CIO for a large, multi-national technology company. Used to be an Electrical Engineer long ago in a galaxy far, far away. Very interested in collaboration and innovation ideas and writings.
Reader of everything in sight. Enjoys writing, but has to practice at it. Resides in Oklahoma and previously in Singapore and Illinois.
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